Blogs

Should You Have Content or Design First?

While hiring an agency to make the official website for your startup, the question arises on the order of priorities of events. Sure, if you’re a technology guy with advance knowledge of coding, programming or web designing then you’d be working the build yourself, but not many entrepreneurs have the luxury of that knowledge.

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How to master a marketing communications audit

You spend valuable time and money crafting your marketing messages, but do you really know what your company is saying? Sometimes the message you think you’re sending isn’t always the one that’s being received. It’s important to occasionally take a step back and conduct an in-depth audit of your customer communications plan — particularly where […]

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5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying. Website personalization takes into account that users have different motivations, devices, locations and time constraints. With current technology, marketers can now gather specific information about what a website visitor is searching for and […]

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Android Apps Riskier Than Ever: Report

Widespread use of unpatched open source code in the most popular Android apps distributed by Google Play has caused significant security vulnerabilities, suggests an American Consumer Institute report. Thirty-two percent — or 105 apps out of 330 of the most popular apps in 16 categories sampled — averaged 19 vulnerabilities per app, according to the […]

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